HANGZHOU DEEP SLEEP TEXTILE CO., LTD.

1 Background of the establishmentJianfeng Shang was born in 1970. His family run a famous silk handicraft industry. In 1996, Shang set up Tongxiang Oriental Pearl Fashion Bedding Co., Ltd., according to his own experience in silk products. Later in 2008, he established Hangzhou Deep Sleep Textile Co, . Ltd...In 1999, with the release of the right to import and export of private enterprises, the company's silk products marketed in Japan, South Korea and other Asia-Pacific region. However, new challenges came up. With keen insight into marketing and implementation, Shang found that current silk products could not meet consumers' demands. On the one hand, silk products could not be washed by machine, so it was not convenient for customers. On the other hand, buying silk products was not an economical choice for most customers because of the high price. In order to solve these problems, Shang took a filed trip in Germany personally. He also cooperated with Yizheng Chemical Fiber Company...